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ABM in the Field

July 11, 2017 @ 12:00 pm - 1:30 pm

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ABOUT

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DETAILS

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RSVP

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It’s no secret that many companies see the value in Account Based Marketing (ABM) and have begun implementing strategies to maximize its potential. While applying ABM to a field marketing strategy may seem like a no-brainer, many enterprise focused companies struggle with how to properly execute it.
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Account-Based Marketing in the Field is a 90-minute roundtable lunch that will bring together a select group of 20 enterprise marketers from the Greater Boston Area who are interested in incorporating account-based marketing strategies into their events and field marketing initiatives. Roundtable members will benefit from a highly interactive format that allows every leader to exchange knowledge, perspectives, and experiences on best practices while networking over lunch.

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Roundtable objectives are to discuss the following key points:

  • Why is ABM the best strategy for your events?
  • How are leading enterprises optimizing their field marketing strategy to embrace ABM?
  • What are some examples of effective ABM field programs?
  • How are top marketers taking their brand on the road while educating their buyers?

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PHOTOS FROM THIS EVENT
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FEATURED EVENT PARTICIPANTS
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CO-MODERATOR

Steve Etzler

Steve Etzler
CEO
Business Development Institute

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CO-MODERATOR

Stephanie Pereira Lima

Stephanie Pereira Lima
VP, Accounts
Business Development Institute

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THOUGHT STARTER

Claudine Bianchi

Claudine Bianchi
CMO
ClickSoftware

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THOUGHT STARTER

Ben Bradley

Ben Bradley
Director, Client Consulting
TechTarget

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THOUGHT STARTER

Keli Callaghan

Keli Callaghan
Senior Director, Customer Engagement and Field Marketing, Americas
Avid Technology

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THOUGHT STARTER

Joan Groleau

Joan Groleau
Director, North America Channel
Ipswitch

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THOUGHT STARTER

Kurt Jones

Kurt Jones
Senior Product Marketing Manager
Virgin Pulse

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THOUGHT STARTER

Damian Roskill

Damian Roskill
CMO
AppNeta

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THOUGHT STARTER

Jennifer Singelton

Jennifer Singelton
SVP Marketing
Skillsoft Corporation

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Thought Starter

John Steinert

Lisa Skinner
Vice President, Demand Generation
Localytics

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rsvpIf you have received an invitation and would like to RSVP, or if you would like additional information and to be considered for participation, please email Steven Etzler at steven.etzler@bdionline.com. While there is no cost to participate, we require registrants to show up and actively contribute to the conversation.

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DATE:
Tuesday, July 11, 2017
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LOCATION:
Breather
715 Boylston Street, Boston MA 02116

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TIME:
12:00 pm – 1:30pm
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ATTENDEE PROFILE:
20 marketing leaders from enterprise technology firms in the Greater Boston Area

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SPONSOR/ORGANIZER
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BDI-TransparentBusiness Development Institute (BDI), founded in New York City in 2001, is a strategic B2B event agency that specializes in helping enterprise technology and services companies by producing custom, invitation-only, roadshow events that results in new revenue and thought leadership branding.

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Details

Date:
July 11, 2017
Time:
12:00 pm - 1:30 pm
Event Categories:
,

Organizer

Business Development Institute
Phone:
(212) 765-8045

Venue

Breather
715 Boylston Street
Boston, MA 02116 United States
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Phone:
(877) 711-5990
Website:
https://breather.com/locations/boston/715-boylston

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