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Account-Based Event Marketing for B2B Companies

BDI brings companies together with senior decision-makers from priority target accounts through invitation-only executive experiences that build meaningful relationships, create qualified sales opportunities, and drive measurable pipeline.

Selected Clients and Partners

Organizations that have trusted BDI to bring relevant business leaders together.

AMD
Akeyless
BlackLine
Culture Amp
Envoy
HPE
HPE GreenLake
Kinaxis
Kong
NVIDIA

Our Programs

01

Private Executive Lunches

Focused, peer-led conversations that bring senior leaders together around a timely business priority, without taking over their day.

  • Curated executive audience
  • Target-account recruitment
  • Peer-to-peer discussion
02

Executive Dinners

Intimate evening experiences designed to create deeper conversations and stronger relationships with the executives you want to engage.

  • Private, premium venues
  • Curated panel or roundtable
  • Executive networking & relationship building
03

Multi-City Roadshows

Turn one successful executive conversation into a repeatable program across priority markets, accounts, and regions.

  • Consistent program strategy
  • Market-by-market executive recruitment
  • Centralized execution, insights & reporting
04

Strategic Event Support

Support for the events that bring your field strategy to life, including internal meetings, customer programs, conference sponsorships, trade shows, and partner activations.

  • Internal meetings & sales kickoffs
  • Conferences & sponsorship activations
  • Trade show exhibits & executive hospitality

From audience strategy and executive recruitment to venue, programming, onsite execution, and reporting, BDI manages every event end to end.

The BDI Approach

An ABM Strategy for Executive Events

Dates and Locations

Selected around your company’s goals, priority markets, and timing.

Aligned Content

Built around your company’s thought leadership, product positioning, and the conversations your audience cares about most.

Event Branding and Websites

BDI designs event websites that seamlessly align with your company’s brand and style guidelines.

Sole-Sponsor Ownership

Your company leads the experience without sharing attention with other sponsors.

Speaker and Attendee Recruitment

Focused on the personas and decision-makers within your target accounts.

Timeline Management

A structured 12-week operating timeline managed by BDI.

Partner Involvement

Strategically include partners when they add value to the audience and program.

Post Event Support

Drive measurable ROI with onsite surveys, clear CTAs, and BDI led introductions between attendees and sales reps that turns engagement into pipeline.

25+ years creating executive experiences
47.1%of all attendees request a follow up meeting
25,000+ business leaders engaged
97% attendee approval rating

Our Value

Every part of the experience is designed to put your team in front of the right executives and turn meaningful conversations into pipeline.

  1. 01

    Recruiting Priority Decision Makers

    We identify and engage senior executives from the priority target accounts your sales organization needs to reach.

  2. 02

    Strategic Content & Programming

    We develop relevant topics and conversations designed to attract senior decision makers and encourage meaningful peer discussion.

  3. 03

    Delivering Premium Executive Experiences

    We manage every detail to create a high quality environment for meaningful executive conversation.

  4. 04

    Driving Measurable ROI

    We capture attendee intent, support meaningful follow up, and help turn executive engagement into qualified opportunities and measurable pipeline.

Why Clients Choose BDI

Hear directly from the clients who bring us into their priority accounts.

Why HPE Works With BDI

Vasil HlinkaVasil HlinkaEcosystem & AI ISV Leader, HPE

5+years as a BDI partner
50+executive events together

“BDI has been a valued partner to HPE for more than five years, and we’ve now worked together on more than 50 executive events.

Over that time, Steve and the BDI team have become people I know I can count on. They understand our business, our audience, and what it takes to create an executive experience that delivers real value.

One of the biggest benefits of working with BDI is their ability to bring senior executives from our priority target accounts into meaningful conversations with our team, often creating relationships and opportunities we would not have developed otherwise. Their programs are built around business outcomes, not just attendance, and have consistently helped us generate strong engagement, follow up opportunities, and measurable ROI. They truly feel like an extension of our team.”

Why Adobe Works With BDI

“They understand our target accounts, understand the content, and they know which contacts are based in those particular markets.”

Angelina Sayfi
Sr. ABM Manager, Adobe

What Our Attendees Say About Us:

  • “This was an outstanding event. I found the group to be very engaging and the content to be extremely relevant.”

    SVP, Chief Accounting Officer
    Alignment Healthcare
  • “The best roundtable event I’ve attended this year—and I’ve been at several with high-profile entrepreneurs, VCs, and authors.”

    VP, Ecommerce Platform Manager
    First Midwest Bank
  • “Thanks for hosting such a great event. In a world where AI dominates the headlines, it’s refreshing to see how much impact genuine human connection still has.”

    Sr. Tech Lead
    TIAA
  • “The experience, content, and participants combined to make it valuable, and I enjoyed the dialogue. I look forward to similar events in the future.”

    Director of Scouting and Trends
    State Farm
  • “I truly enjoyed the venue, the panel, and the opportunity to connect with new people. I’m definitely excited about attending future events.”

    Director, Data Governance and Management
    NYU Langone Health
  • “It was a unique and valuable opportunity to engage with data leaders on the evolving role of AI and governance in enterprises.”

    Data Designer, AI Platform
    TD

Tell us who you need to reach, which markets matter, and what conversation your company is prepared to lead.