At a time where broadband (high speed) internet connections are now the norm for most consumers and businesses, it is only a matter of time before high quality video content was available over the Internet. Major media companies are jostling for position to take advantage of this new delivery mechanism and major advertising agencies are working over-time figuring out the best way to create ads and interactive campaigns for this new form of media.

Business Development Institute (BDI) and BrandTrainers believe the future is now. As a result, they have joined forces to produce, "Web Video Goes Mainstream: Is Your Brand Ready?", the first ever conference in New York City specifically created to explore the opportunities and intricacies that this new technology offers.

The objective of this conference will be to meet the information needs of the marketing and branding executive. To further investigate the implications of the web video trend on branding and advertising, we will gather brand leaders, managers, media professionals and advertising agency executives to discuss how corporations can take advantage of this new technology.

• What do I need to know about web video as it relates to my marketing/branding strategy?
• Who are the major players in content, distribution, and technology?
• Who are the agencies who really understand this emerging space?
• What changes/evolutions can I expect to see over the next 6, 12, 18 months?
• What is Internet Protocol Television (IPTV) and how do I make sense of it from a marketing perspective?
• What is different about web video vs. television from a marketing perspective?