Building New Business With Breakthrough Relationships: Relationship Marketing and Business Development in the Professional Services Sector

Conference Description:

Business Development Institute www.bdionline.com and PM Forum North America www.pmforumna.org cordially invite you to join us for a special one-day symposium devoted to exploring how to effectively build and maintain breakthrough relationships that generate new and sustainable business in the professional services sector.

From the latest in technology applications, to the unique and innovative marketing, communication and business cultivation techniques that are being used successfully in the marketplace, we will examine how to identify and leverage the spectrum of Relationship Marketing solutions that can most effectively deliver real results for in the professional services sector.

Keynote Address:

Troy Waugh, Author, 101 Marketing Strategies for Accounting, Law, Consulting and Professional Services Firms

An innovator of dynamic marketing systems, Troy has more than 30 years of experience in marketing professional services. In 1991, he founded Waugh&CO to serve the accounting profession.

Troy draws on his experience as the National Sales Manager for a major investment firm, the CEO of a publishing company and a manager with Price Waterhouse. Recognized as an industry leader, Troy has impacted clients around the world with his dynamic programs.

Confirmed Speakers:

• Maxine Friedman, Managing Director, Global Corporate Services (GCS), CB Richard Ellis
• Darryl Cross, Director of Business Development, Interface Software
• Larry Bodine, Regional Director for North America PM Forum
• Ross Dawson, Author, Living Networks and Developing Knowledge Based Client Relationships
• Jason Dinwoodie, Director of Communication, Orrick Herrington & Sutcliffe
• Sally Glick, Chief Marketing Officer, J.H. Cohn
• Craig Levinson, Director of Marketing and Business Development, Brown Raysman Millstein and Felder
• Kathleen Reichert, VP Marketing and Communication, A.T. Kearney
• Elizabeth Anne "Betiayn" Tursi, Director, American Lawyer Media, Law Journal Newsletters
• John Klymshyn, Author, Move the Sale Forward
• Jasmine C. Trillos-Decarie, Senior Marketing Manager, Goodwin Proctor, LLP
• Scott Allen,Co-Author, The Virtual Handshake: Opening Doors and Closing Deals Using Online Social Networks
• Stowe Boyd, COO & President, Corante
• Cem Sertoglu, CEO, SelectMinds
• Phil Arturi, Vice President, Sales & Marketing, LeadMasters, Inc.
• Guy Alvarez, Founder, Business Development Institute
• Jeff Hipschman, Senior Vice President and Partner, CB Richard Ellis
• Roy W. Hoffman, Managing Director, International Services Group, American Express Tax and Business Services, Inc.
• Peter Hutto, Vice President of Business Development and Marketing, ZeroDegrees
• David Teten, CEO, Nitron Advisors
• Michael Salmon, President, Salmon Says
• Rob Lieberman, President, All-Ways Advertising Company
• Michael Donaghey, Founder, Business Development Institute
• Debby Foster, Director of Alumni Relations and Sports Sponsorships, BearingPoint

Preliminary Agenda: