Web video continues to grow at a rapid rate. Seven in ten adult internet users (69%) have used the internet to watch or download video, according to Pew Research Center's Internet and American Life Project's June 3, 2010, "The State of Online Video" research report. This webinar will specifically address how nonprofits and government organizations can use web video to achieve communications objectives.
We will cover the following questions:
• What are the best examples of how nonprofits integrate social communications and webvideo into their marketing/communications platforms?
• How do you sync your online and offline advocacy?
• What can be learned from the most effective case studies of how leading nonprofits raise funds directly from video based programs?
• What are the best practices for partnering and leveraging established social networking sites such as Youtube, Facebook, Twitter, and others with video content?
• How do leading nonprofits measure and monitor their video media consumption?
• What are the best examples of how organizations capture, analyze, and act on insights from video and social communications channels?
• How has web video changed media relations and how do you provide content directly to nonprofit communities?
Presenters:
Daniel Goodfellow, VP, Corporate Sales, Marketing and Communications, KIT digital, Inc.
Jan Hess, Research Associate, Chair of Information Systems & New Media, University of Siegen
Rich Vazquez, Director and Co-Founder, Lights. Camera. Help.