New Frontiers in Online Advertising

311 West 57th St. New York, NY

2:30 - 6:30 Forum
6:30 - 8:00 Cocktail

The online advertising industry has gone through a dramatic transformation over the last five years as ubiquitous broadband and widespread consumer acceptance has helped committed online marketers finally realize the promise of the World Wide Web. According to a Merrill Lynch report, advertising spending has increased over 53% from 2002 to 2004 to $8.7 billion.

A key catalyst to the maturation of online advertising is the emergence of behavioral targeting tools which allow advertisers to achieve near-perfect audience segmentation by tracking and analyzing an individual's behavior online and marketing to that person based on his or her behavioral pattern.

"New Frontiers in Online Advertising" will bring together advertising executives, online publishers and leading online technology and service providers to discuss the latest trends, share best practices and debate the future of the industry.

Matt Freeman, Chief Executive Officer,Tribal DDB Worldwide

Matt founded and now runs Tribal DDB Worldwide's global network of 30 offices in 21 countries. Under Matt's leadership, Tribal DDB Worldwide has become one of the largest and most award-winning interactive agencies in the world. Tribal DDB consistently ranks as one of the Top-10 companies in the interactive industry as measured by revenue, media clout and creativity and was ranked among the Top-3 Interactive Agencies by ADWEEK in 2004.

Gary Stein, Senior Analyst, Jupiter Research

Gary Stein is the Senior Analyst for online advertising and marketing for Jupiter Research; he also focuses on the Consumer Packaged Goods industry. Topics that Stein covers include advertising formats, rich-media, media purchasing tactics, marketing strategies, and consumer behavior online.