Created and published by industry veteran Steve Hall, Adrants provides marketing and advertising news with attitude in the form of a website and daily email newsletter. Written by former industry practitioners, it provides insightful, informed, experiential, no holds barred commentary on the state of the advertising and media industries. Editorial covers emerging marketing and advertising trends, cultural and demographic shifts affecting advertising strategies, new campaign launches, viral and buzz marketing, useful industry research and the examination of the industry's shift from old paradigms to new. Adrants has received numerous industry accolades including:
- In a November 16, 2005 Wall Street Journal article, "What the In-Crowd Knows: From Hollywood to Wall Street, Our Guide to the Blogs Insiders Read to Stay Current." Adrants was named, "one of the best ways to keep up on Madison Avenue's ups and downs.
- In July 2006, Adrants was awarded best advertising blog by MarketingSherpa in a survey of it's 100,000 readers
- Newsweek gives Adrants a nod in it's October 16, 2005 Blog Watch column but its use of the work snark makes us wonder if they've actually read us as they wrote, "Whether you love or hate today's print and television ads, adrants.com offers a smart, snark-free take on the modern advertising industry and its increasingly edgy campaigns."
- Forbes named Adrants one of its Best of the Web Marketing Blogs.
- In the January 2006 issue of MediPost's MEDIA magazine, Adrants was named a favorite blog
Business Development Institute (BDI), founded in 2001 by Steve Etzler is a leading career program and conference producer based in New York City. BDI has produced hundreds of events including advertising diversity recruiting programs in New York, San Francisco, and Boston. Through its creative event based programs BDI helps companies drive new revenue growth, raise awareness for their products and services, enhance their brand and market position, and generate tangible results from their business development, marketing and recruiting initiatives. We have also created a powerful network of thousands of business leaders who are BDI members, partners, media sponsors, corporate sponsors and clients. Our network is BDI’s key competitive differentiator and we put it to work for every program we produce. To learn more about BDI, its services and membership benefits, visit BDI's web site at www.bdionline.com.
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Founded in 1831, New York University (NYU) is now one of the largest private universities in the United States. The University, which is composed of 14 schools, colleges, and divisions, occupies five major centers in Manhattan and branch campuses and research programs in other parts of the US and study abroad programs in more than 25 countries. NYU is also one of the largest employers in NYC, with over 16,000 employees and has grown enrollment from a student body of 158 to 50,000-plus. Of the more than 3,000 colleges and universities in America, New York University is one of only 60 member institutions of the distinguished Association of American Universities. The School of Continuing and Professional Studies (SCPS) has for 70-plus years provided professional and continuing education programs to three generations of working adult students in the New York City region. The hallmark of these programs is to provide learning that is immediately relevant to student’s jobs and career growth. These programs span more than 125 fields, 14 industry-focused Master’s degrees, nine-Bachelor degrees, and six Associate degree programs specifically designed for working adults. Today, students come from every state in the union and from 133 foreign countries. The faculty, which initially consisted of fourteen professors and lecturers (among them artist and inventor Samuel F. B. Morse), now totals over 3,100 full-time members and 2,500-plus adjunct faculty. For more information please go to the NYU of SCPS websites www.nyu.edu or www.scps.nyu.edu.