About
The internet continues to radically transform business communications and branding. Leading organizations are embracing their market by creating and participating in relevant online conversations. Customer's voices are broadcasted through consumer generated media. Everyone is on a quest to be perceived as authentic through both their communications and advertising efforts. This conference will bring together the best and brightest minds in the industry to showcase and explore successes, failures and discuss how the industry can make sense of and take advantage of the rapidly changing environment facing the industry. PRNewswire and MultiVu have archived a free webcast of "Authentic Communications 2008: Beyond Web 2.0, What's Next?". To listen, please click: http://www.videonewswire.com/event.asp?id=47946
Presentations
Authentic Communications Presentation
Case Study: How Consumers and Marketers are Using Wikis to Connect presented by Angeligue Shelton
Case Study: Waste Management: Think Green = Profit Through Sustainability presented by Lynn Brown
Case Study: TripAdvisor - Role Model of Authenticity presented by Brian Payea
Case Study: OfficeMax's "ElfYourself" Digital Campaign Breaks All the Record Books presented Anne Bologna
Case Study: Lessons Learned From Southwest Airlines' Social Media Projects presented Paula Berg
Breakout Session: Future Trends and Technologies In Communications moderated by David Rose.
Background
Business Development Institute and PR Newswire have partnered together to produce several conference focused on future trends of communications. Over 2,000 communications professionals from the PR, advertising, marketing, media and technology industries have attended our past events. For more information about former conferences please visit the following links:
- December 2007 - Convergence 2007
- July 2007 - Green Communications - The Case Studies
- June 2007 - Future of Political Communications - Connecting With Young Voters
- April 2007 - Authentic Communications: Examining Social Media and the Online Conversation
- October 2006 - Communications 2.0: The Future of PR
- June 2006 - Web Video Goes Mainstream: Is your brand ready?
- May 2005 - New Frontiers in Online Advertising
- May 2005 - Blogging Goes Mainstream:Is your company ready?
About the Organizers
Business Development Institute (BDI), founded in 2001 by Steve Etzler, is a leading conference and career fair producer based in New York City. Through its creative event based programs BDI helps companies drive new revenue growth, raise awareness for their products and services, enhance their brand and market position, and generate tangible results from their business development, marketing and recruiting initiatives. We have also created a powerful network of thousands of business leaders who are BDI members, partners, media sponsors, corporate sponsors and clients. Our network is BDI's key competitive differentiator and we put it to work for every program we produce. To learn more about BDI, its services and membership benefits, visit BDI's website at www.bdionline.com.
Now in its 52nd year, PR Newswire Association LLC provides electronic distribution, targeting, measurement, translation and broadcast services on behalf of some 40,000 corporate, government, association, labor, non-profit, and other customers worldwide. Using PR Newswire, these organizations reach a variety of critical audiences including the news media, the investment community, government decision-makers, and the general public with their up-to-the-minute, full-text news developments.
Established in 1954, PR Newswire has offices in 11 countries and routinely sends its customers' news to outlets in 135 countries and in 40 languages. Utilizing the latest in communications technology, PR Newswire content is considered a mainstay among news reporters, investors and individuals who seek breaking news from the source.
PR Newswire's leading brands include ProfNet, eWatch, MEDIAtlas, and MultiVu.
PR Newswire is a subsidiary of United Business Media plc of
