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Multicultural Marketing Trends: The New American Consumer Embraces and Easterly Wind Webinar Recording
American consumers are increasingly embracing eastern culture across their daily lives.
Consider the following examples:
•
Korean Drummers appearing on Shakira's performance on Dancing with the Stars
Korean Drummers appearing on Shakira's performance on Dancing with the Stars •The rise of eastern influenced spirituality including yoga and meditation
The rise of eastern influenced spirituality including yoga and meditation •Prada finds inspiration in Shanghai for their Spring 2010 collection
Prada finds inspiration in Shanghai for their Spring 2010 collection •The beautiful music of Jero, the first black 20-something Enka singer from Pittsburgh, PA who dresses like a rap artist instead of a traditional Japanese singer
The beautiful music of Jero, the first black 20-something Enka singer from Pittsburgh, PA who dresses like a rap artist instead of a traditional Japanese singer •The adoption of mobile phones that read QR codes
The adoption of mobile phones that read QR codes •The popularity of Pan Asian cuisine as seen in The Cheesecake Factory's latest venture, Rock Sugar
The popularity of Pan Asian cuisine as seen in The Cheesecake Factory's latest venture, Rock Sugar The influence of Asia on western culture is hard to deny. To understand this phenomenon, we're going to flip our point of view and look at the American consumer from the outside, looking in. Hear what Asian cultural luminaries are saying about what is remarkable about America. In the end we'll gain a deeper understanding of the new American consumer and what this might mean to your brand and the general market.
Speaker:
Jane Nakagawa, VP, Strategy, interTrend Communications inc.
