The Impact of IP-video & Webcasting for Investor Relations Webinar Recording
40 Exchange Place; Suite 1702; New York, NY 10005; US
+1 800.830.6687; info@bdionline.com
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Online video consumption continues to surge. According to The Nielsen Company, in December 2009, overall online video usage grew 13% , boasted over 137 million unique visitors, more than 10 billion streams, with each visitor averaging 78 streams. These numbers are for just one month! This webinar will focus on the intersection of investor relations and web video including webcasting. Video and webcasting are mainstream tools for publically traded companies to communicate directly with shareholders, media, and new potential investors. We will demonstrate case studies and break down the best practices, regulatory concerns, and technical challenges facing IR professionals.
Laura Melillo Barnum, Executive Director of the Yum! Brands Foundation and V.P of Community Relations, will share a case study on how the world's largest restaurant company uses video to connect with shareholders, future investors, media and consumers. To see an example please go to http://www.yum.com/annualreport
We will address the following questions:
- How do leading publically traded companies use video to achieve their IR objectives?
- What are case studies of how to attract new investors using video?
- How do organizations successfully repurpose video across functions (IR, Marketing, PR)
- Will companies go completely virtual, exclusively using webcasting and video in place of face to face IR events?
- What are the best technical and operational solutions for IR video?
Presenters:
Kaleil Isaza Tuzman, Chairman & CEO, KIT digital
Laura Melillo Barnum, V.P. of Community Relations, Yum! Brands, Inc.
Scott Liolios, President, Liolios Group
