Innovation & Communications: The Roundtables

According to the dictionary, the definition of Innovation is generally understood as the successful introduction of a new thing or method. It typically involves creativity, but is not identical to it: innovation involves acting on the creative ideas to make some specific and tangible difference in the domain in which the innovation occurs. Communications is innovation; it involves creativity and constantly introduces a new things or methods. Both involve invention; to be innovative re-invention must occur. This roundtable breakfast will explore this idea and focus on the intersection of innovation and communications, addressing the following questions throughout the morning:

How do you innovate communications?
What does innovation mean to communications professionals?
What environment is required for innovation?
What are examples and case studies from companies who are known for their innovation?
How do you measure and monitor innovation?
How does the communications function collaborate and integrate with product development and design functions?
How do you use social media to help innovate the communications function?

Background

Business Development Institute and PR Newswire have partnered together to produce several conference focused on future trends of communications. Over 2,000 communications professionals from the PR, advertising, marketing, media and technology industries have attended our past events. For more information about former conferences please visit the following links:

About the Organizers

Business Development Institute (BDI), founded in 2001 by Steve Etzler, is a leading conference and career fair producer based in New York City for the PR, marketing, and media industries. BDI works to instruct communications professionals on the hottest trends, opportunities, and issues facing the industry. BDI also provides focused networking opportunities between its attendees, advisors, speakers, and sponsors and continues to build a powerful network of influential executives through these contacts and participants. Our network has grown to sizeable numbers and is what separates BDI from its competitors. Please visit www.bdionline.com to learn more.

PR Newswire is a global membership organization that provides professional communicators with a broad range of services that connect companies' and organizations' messages with their target audiences worldwide.

The global PRN network allows organizations to expertly connect with the media, investors, consumers and clients.

Services offered include SEO distribution, targeting and measurement, as well as strategic media placement services, allowing communication and marketing professionals to connect with the right audience - wherever and whenever.

PRN's credibility and deep relationships with the media and blogging communities facilitates a greater connection than any other provider, allowing your messages to go farther, faster.

Founding the industry in 1954, PR Newswire has grown into a global organization with offices in 14 countries. Our members' news reaches 170 countries in 40 languages.

PR Newswire services include Search Engine Optimization with all premium distributions, MultiVu Multimedia News Release for social media and strategic media placement services, ProfNet experts database, MEDIAtlas, MediaRoom, MediaSense, Public Interest Services, Vintage Filings for all your investor relations needs, and for Multicultural communications and marketing - Hispanic PR Wire, LatinClips, HDN: Hispanic Digital Network.

"Connecting your organization with target audiences worldwide."