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Harnessing the Power of Social Media for B2B Brands Webinar Recording
Digital Brand Expressions, a leader in search and social media marketing, and Edmund Optics, global producer of optics, imaging, and photonics technology for R&D, electronics, semiconductor, pharmaceutical, biotech, and defense markets, will discuss the challenges and opportunities that exist for B2B brands in the social media space. Some of the topics addressed will include:
- The unique opportunities available to B2B brands in the social media landscape
- Strategies for connecting with future clients through social channels
- Measuring success and calculating ROI
- How a global B2B company is successfully leveraging social media to support marketing, public relations and customer service goals
Attendees will have the opportunity to participate in a 30-minute Q&A session with the speakers.
Speakers:
Veronica Fielding, President & CEO, Digital Brand Expressions
Kirsten Bjork-Jones, Director of Global Marketing Communications, Edmund Optics
