Welcome Remarks

Steve Etzler, Founder and CEO, Business Development Institute

2:00 p.m. - 2:25 p.m.

Case Study: Bringing together Companies and Communities through Sustainability

Mark Preisinger, Vice President, Public Policy and Stakeholder Engagement, The Coca-Cola Company

The Coca-Cola Company, owner of the world's most recognized brand and a reputation as one of the world's best marketers, knows the power of image. But Director of Worldwide Public Affairs and Senior Vice President Tom Mattia will explain why green communications is more about changing the Company than it is about changing minds. He will explain why and how the Company's green communications center on visible, vocal and consistent leadership; global partnerships and the shared belief that the sustainability of the Company depends directly on the sustainability of its communities.

Case Study: Defining what "green" means to your company: a case study from AMD

Andrew Fox, Senior Manager, Global Communications, AMD

As more companies embrace green positioning as a key element of their brand proposition, the market has begun to ask tough questions regarding the authenticity and motivation behind these efforts. With the communications pendulum swinging between "green" and "greenwashing," leading brands must carefully consider green marketing as part of their holistic communications strategy. Andrew Fox, Senior PR Manager, AMD, a leading global provider of innovative processing solutions in the computing, graphics and consumer electronics markets, will discuss AMD's approach to green communications, and its success in developing a cross-functional team that brings together insights from representatives in product design to Environmental Health and Safety to communications.

Case Study: Eaton Corporation - Doing Business Right

Matthew Greene, Vice President of Marketing Communications, Eaton

Eaton Corporation is a diversified power management company with $13+ billion in revenue, 81,000 employees, and operates in 150+ countries. Eaton was ranked #2 on CRO's 100 Best Corporate Citizens and has earned recognition from a number of additional sources for being a sustainability leader. Matt will share lessons learned on how Eaton communicates its green initiatives and the amazing impact "Doing Business Right" has on its brand and business.

Break

Panel Discussion

Moderator: Claudia Malley, Vice President and U.S. Publisher, National Geographic Magazine

• Letitia Ferrier Webster, Director Corporate Sustainability & Communications, The North Face, A Division of VF Outdoor, Inc.

• David Mallen, Associate Director, National Advertising Division, Council of Better Business

• Nick Musica, Founder / Principal, Think Green Media

• Lisa Witter, Board Member, ClimateCounts.org and COO, Fenton Communications

Case Study: Earth Day 2008

Lisa Swann, VP of Communications and Marketing, Earth Day Network

This presentation focuses on how to execute a large-scale environmental production and media campaign with a small budget.   Earth Day has been around since 1970, but the environmental challenges we now face such as global warming dictate that we turn into an opportunity to create change.  Earth Day Network worked with high-level sponsors and partners to create Earth Day events across eight cities that raised the profile of climate change issues and generated thousands of calls to Congress on global warming.

Networking Reception in Exhibit Hall