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Agenda

      

    1:30 p.m. - 1:45 p.m. Registration
    1:45 p.m. - 2:00 p.m.

    Opening Comments

    • Steve Etzler, Founder and CEO, Business Development Institute
    • Adrienne Garland, Vice President Marketing, PR Newswire Association LLC

    2:00 p.m. - 2:30 p.m.

    National Geographic Case Study

    Stephen P. Giannetti, Vice President and Group Publisher, National Geographic Magazine

    The National Geographic Society is committed to "Inspiring People to Care about the Planet". Today The Society touches the lives of 250,000 million people each month through its many resources that include magazines, a cable channel, Digital Media, entertainment, education, and enterprises. Stephen Giannetti will help break down who the "green consumer" is today, how The Society engages them through their many assets, and show the initiatives of National Geographic to engage their employess in their mission.

    2:30 p.m. - 3:00 p.m.

    HSBC Case Study

    Linda Recupero, EVP Public Affairs, HSBC USA

    HSBC has created a five-year, US$100 million partnership to respond to the urgent threat of climate change world-wide with the support of The Climate Group, Earthwatch Institute, Smithsonian Tropical Research Institute (STRI) and WWF.  The HSBC Climate Partnership will help some of the world's great cities - Hong Kong, London, Mumbai, New York and Shanghai - respond to the challenge of climate change.  It will also create 'climate champions' worldwide who will undertake field research and bring back valuable knowledge and experience to their communities.  Linda Recupero will discuss this and other environmental projects that HSBC is leading. 

    3:00 p.m. - 3:30 p.m.

    Ford Hybrid Case Study

    Usha Raghavachari, Car & Crossover Communications Manager, Ford Motor Company RCB 9S152

    The Ford Escape Hybrid is the most fuel efficient SUV on the planet and the first U.S. automotive application of 100% recycled fabric seating surfaces. The Escape Hybrid is a "full" hybrid meaning that unlike "mild" hybrid vehicles, it can run on 100% electric power up to about 30 mph, maximizing in-city fuel economy. Usha Raghavachari will discuss the marketing and communications program behind the award winning Escape Hybrid.

    3:30 p.m. - 3:45 p.m.

    Break

    3:45 p.m. - 4:15 p.m.

    MSN Live Earth Case Study

    Joseph Vansyckle, Global Marketing Director, MSN Consumer Marketing

    The Live Earth Concerts on MSN.com were the most watched entertainment event in online history. MSN Delivered over 30 million streams to over 8 million people worldwide who enjoyed live online coverage. Live Earth marked the beginning of a multi-year campaign to drive individuals, corporations and governments to take action to solve the climate crisis. Joseph will share insights into the marketing and communications plan behind this amazing and important event.

    4:15 p.m. - 4:45 p.m.

    Interface Case Study

    Jim Hartzfeld, Managing Director, InterfaceRAISE & Past Chairman, U.S. Green Building Council

    The "greening of business" has exploded during the last 12-24 months fundamentally altering the competitive landscape due to three historic and interacting trends.  When seen as strategic opportunities, business leaders are developing new approaches that incorporate transparency, dialogue and identity as strategically as technology, globalization and brand.  Jim Hartzfeld will share his experience within Interface, Inc. one of the earliest and most ardent supporters of this new model.

    4:45 p.m. - 5:15 p.m.

    Environmental Protection Agency Case Study

    Deb Berlin, Director of Marketing, U.S. EPA Climate Leaders

    Climate Leaders is an EPA industry-government partnership that workswith companies to develop long-term comprehensive climate change strategies. Partner companies commit to reducing their impact on the global environment by completing a corporate-wide inventory of their greenhouse gas emissions, setting long-term reduction goals, and annually reporting their progress to EPA. Through program participation, companies create a lasting record of their accomplishments and identify themselves as corporate environmental leaders.  Deb Berlin will present the marketing and communications plan that helped create this very successful program involving many well known brands.

    5:15 p.m. - 6:00 p.m.

    Networking Reception

     
     

    When & Where:

    Tuesday, July 24, 2007
    1:30 PM - 6:00 PM

    Microsoft Executive Customer Briefing Center

    1290 Avenue of the Americas 
    New York, NY 10104 

    Registration Fee:

    $195

    Register Now

    Please contact 800.830.6687 or mfeola@Bdionline.com with any inquiries.