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Case Studies To Be Presented at the Conference

  • Environmental Protection Agency: presented by Deb Berlin, Climate Leaders, Marketing & Communications, EPA.
  • Ford Hybrid: presented by Usha Raghavachari, Escape Hybrid Marketing Manager, Ford Motor Company
  • HSBC: presented by Linda Recupero, EVP Public Affairs, HSBC USA
  • Interface: Jim Hartzfeld, Managing Director, InterfaceRAISE
  • MSN Live Earth: presented by Joseph Vansyckle, Global Marketing Director, MSN Consumer Marketing
  • National Geographic: Stephen P. Giannetti, Vice President and Group Publisher, National Geographic Magazines

Overview

 

The green movement is more than just the latest trend.  Aside from global warming, political and economic realities are forcing our nation to embrace cleaner energy and other green initiatives.  Companies and organizations are asking themselves how they participate in the movement.  Business Development Institute and PR Newswire have partnered to produce a half day conference that specifically addresses the questions, issues, and opportunities facing the corporate communicator and marketer.

 

  • How are leading organizations embracing the green movement?
  • What are specific examples and case studies that demonstrate how companies communicate and participate in the green movement?
  • What's the business case for going green?
  • How does my company go green authentically without being perceived as "jumping on the bandwagon"?
  • What resources are available to my company to help go green

Webcast Information

PR Newswire and MultiVu will be offering a FREE Webcast of "Green Communications - the Cast Studies."

Register for Webcast

Presentations

Environmental Protection Agency Case Study by Deb Berlin, Director of Marketing, U.S. EPA Climate Leaders

National Geographic Case Study by Stephen P. Giannetti, Vice President and Group Publisher, National Geographic Magazines


 

When & Where:

Tuesday, July 24, 2007
1:30 PM - 6:00 PM

Microsoft Executive Customer Briefing Center

1290 Avenue of the Americas 
New York, NY 10104 

Registration Fee:

$195

Register Now

Please contact 800.830.6687 or mfeola@Bdionline.com with any inquiries.