Global Set Top Box Trends Webinar - What it means to North American Brands Recording
40 Exchange Place; Suite 1702; New York, NY 10005; US
+1 800.830.6687; info@bdionline.com
First Name
Last Name
Title
Company
Phone
E-mail Address
Address 1
Address 2
City
State
Zip Code
Global set top box shipments grew 15% per year from 2008-2009 according to IMS Research. Interactive television iDTV allows consumers to not only access content on demand but to also participate in real-time voting, control viewing angles, influence program outcomes such as plot details and endings, submit comments, and interact with other viewers/fans. Corporate communicators and marketers have a huge opportunity to connect directly with consumers in a way that has not been possible in the past. Paul Erickson, Senior Analyst for IMS Research will share very recent findings from their forthcoming 2010 study on set top boxes and iDTVs. Markus Schloesser, head of KIT digital Germany, will discuss how large global organizations are embracing this trend and what North American brands can learn from them.
Speakers:
Jeffrey Boehme, Senior Vice President, Advanced TV, The Nielsen Company
Paul Erickson, Senior Analyst, IMS Research
Markus Schloesser, Head, KIT digital Germany
