Global Communications 2008

8:30 a.m. - 9:00 a.m.	Registration & Breakfast Networking in the Exhibit Hall
9:00 a.m. - 9:20 a.m.	Welcome Remarks: What does global communications look like today? Steve Etzler, Founder and CEO, Business Development Institute Dave Armon, Chief Operating Officer, PR Newswire
9:20 a.m. - 9:45 a.m.	Case Study: A look at LatAm communications landscape and what US communicators need to know to be successful Marco Franca, Vice President, LatinAmerica, PR Newswire
9:45 a.m. - 10:15 a.m.	Case Study: Xerox's Global Rebranding Campaign Michael Moeller, Director, Corporate Public Relations Xerox Corporation recently unveiled the most sweeping transformation of its corporate identity in the company's history. Mike will share a behind the scenes view of what it takes to plan and execute a major rebranding campaign on a global basis and how to balance the needs to communicate the shift internally to employees with the demands of promoting a major shift to external stake holders.
10:15 a.m. - 10:30 a.m.	Break and Networking in Exhibit Hall
10:30 a.m. - 11:00 a.m.	Case Study: HSBC's Global Corporate Social Responsibility Program Linda Recupero, EVP, Public Affairs, HSBC Heather Malkin Nesle, Director, Community and Philanthropic Services, HSBC Bank USA, N.A. HSBC is a member of the Dow Jones Sustainability Index which selects the top 10 percent of sustainability leaders from the world's largest 2,500 companies. Financial Times selected HSBC as the overall winner for the FT Sustainable Banking awards. For HSBC, corporate responsibility, or 'CR', means managing its business responsibly and sensitively for long-term success. HSBC's goal is not, and never has been, profit at any cost because it knows that tomorrow's success depends on the trust it build today. Linda will share her experiences and lesson learned from creating and executing one of the world's most recognized global CSR strategies.
11:00 a.m. - 11:30 a.m.	Case Study: How Mars Makes the World a Little Sweeter Marlene Machut, Health and Science Communications Director, Mars North America Mars products such as Snicker®, M&M's®, Pedigree®, Uncle Ben's®, and Flavia® are consumed in over 100 countries worldwide. Marlene will discuss how Mars rolled out a paradigm-shifting technology that dramatically changed the confectionery category, and explain how the global communications drove this shift.
11:30 a.m. - 12:00 p.m.	Case Study: How SAP Connects With Customers, Media and Employees Worldwide Saswato Das, Global Media Relations, Global Communications, SAP AG SAP, headquartered in Walldorf, Germany, employs more than 43,800 people in more than 50 countries, and serves more than 46,100 customers worldwide. Saswato will share his perspective and lessons learned about how the global software company communicates with customers, media and employees across borders. In particular, he will talk about how SAP handled communications around one of its new products.
12:00 p.m. - 12:30 p.m.	Case Study: Global Consumer Connections Marianne Foley, Senior Vice President, Strategic Initiatives, Harris Interactive Harris Interactive has pioneered a global approach to understanding how brands and consumers connect. Connections based research is predicated on the belief that the base objective of all marketing efforts is to build or strengthen a bond between a brand and a consumer. By developing an approach to measure those bonds, Harris Interactive has a validated method for predicting consumer behavior, and equally important, understanding that behavior. Marianne Foley, Senior Vice President, Strategic Initiatives at Harris Interactive will detail how consumer connection has helped clients to develop a competitive edge in a tightening economy and to open new doors as they move across borders.
12:30 p.m. - 1:30 p.m.	Lunch and Networking in Exhibit Hall
1:30 p.m. - 2:30 p.m.	Breakout Session 1: Understanding the communications landscape in China Moderator: Paul Cohen, Senior Vice President, Corporate Practice, Ketchum New York Savio Chan, President and CEO, U.S. China Partners Brian Strebel, Vice President of Marketing, Smart Sourcing, Inc. Breakout Session 2: Lessons learned about understanding cultural differences when planning global communications campaigns Moderator: Brian Lott, Managing Director, Burson-Marsteller Dave Gray, Founder and Chairman, XPLANE Jeannine Narcisse, Ph.D., Founder and CEO, MON REVE CULTURAL DIVERSITY Rachel Weingarten, President, GTK Marketing Group Breakout Session 3: Using Web Video to connect globally Moderator: Tejpaul Bhatia, CEO, MediaMerx Matt DeLoca, Vice President of Sales, The FeedRoom John Greenberg, President and Co-Founder, Goodmind Todd Grossman, Vice President of Sales and Client Services, MultiVu Doug Simon, President and CEO, D S Simon Productions Inc.
2:30 p.m. - 2:45 p.m.	Break & Session Change in Exhibit Hall
2:45 p.m. - 3:45 p.m.	Breakout Session 4: Building community and collaboration with global customers Moderator: C. David Gammel, President, High Context Consulting, LLC Brian Lott, Managing Director, Burston-Marsteller Michael Omansky, Associate Professor, Felician College Rachel Weingarten, President, GTK Marketing Group Breakout Session 5: Understanding the communications landscape in Europe Moderator: Corinna Sager, President and Multi-lingual Producer/Director, Lifestyle International Productions Priss Benbow, Founder, Benbow International PR Dave Gray, Founder and Chairman, XPLANE
3:45 p.m. - 5:00 p.m.	Networking Reception in Exhibit Hall