About
It has been reported that a substantial number of U.S. based multinational companies' primary source of growth and profits are linked to global markets. New generations of consumers are growing at a rapid pace in China, India and many other emerging markets prepared to invest their disposable incomes in these global economies. However, it's not business as usual when communicating, connecting and branding on world-wide basis. During this full day conference, we will examine case studies from leading multinational companies who will share their lessons learned from a communications and branding perspective. 330 communications professionals, corporate and marketing agencies are expected to attend to conference.
Global Communications Overview
Case Study: A look at LatAm communications landscape and what US communicators need to know to be successful presented by Marco Franca
Case Study: Xerox's Global Rebranding Campaign presented by Michael Moeller
Case Study: How Mars Makes the World a Little Sweeter presented by Marlene Machut
Case Study: How SAP Connects With Customers, Media and Employees Worldwide presented by Saswato Das
Case Study: Global Consumer Connections presented by Marianne Foley
Webcast
PR Newswire and MultiVu are hosting an audio cast of Global Communications. To register and listen, click here: http://www.videonewswire.com/event.asp?id=48458.
Background
Business Development Institute and PR Newswire have partnered together to produce several conference focused on future trends of communications. Over 2,000 communications professionals from the PR, advertising, marketing, media and technology industries have attended our past events. For more information about former conferences please visit the following links:
- December 2007 - Convergence 2007: The Future of Advertising, Communications, and Media
- July 2007 - Green Communications - The Case Studies
- June 2007 - Future of Political Communications - Connecting With Young Voters
- April 2007 - Authentic Communications: Examining Social Media and the Online Conversation
- October 2006 - Communications 2.0: The Future of PR
- June 2006 - Web Video Goes Mainstream: Is your brand ready?
- May 2005 - New Frontiers in Online Advertising
- May 2005 - Blogging Goes Mainstream:Is your company ready?
About the Organizers
Business Development Institute (BDI), founded in 2001 by Steve Etzler, is a leading conference and career fair producer based in New York City. Through its creative event based programs BDI helps companies drive new revenue growth, raise awareness for their products and services, enhance their brand and market position, and generate tangible results from their business development, marketing and recruiting initiatives. We have also created a powerful network of thousands of business leaders who are BDI members, partners, media sponsors, corporate sponsors and clients. Our network is BDI's key competitive differentiator and we put it to work for every program we produce. To learn more about BDI, its services and membership benefits, visit BDI's website at www.bdionline.com.
PR Newswire is a global membership organization that provides professional communicators with a broad range of services that connect companies' and organizations' messages with their target audiences worldwide.
The global PRN network allows organizations to expertly connect with the media, investors, consumers and clients.
Services offered include SEO distribution, targeting and measurement, as well as strategic media placement services, allowing communication and marketing professionals to connect with the right audience - wherever and whenever.
PRN's credibility and deep relationships with the media and blogging communities facilitates a greater connection than any other provider, allowing your messages to go farther, faster.
Founding the industry in 1954, PR Newswire has grown into a global organization with offices in 14 countries. Our members’ news reaches 170 countries in 40 languages.
PR Newswire services include Search Engine Optimization with all premium distributions, MultiVu™ Multimedia News Release for social media and strategic media placement services, ProfNet experts database, MEDIAtlas™, MediaRoom, MediaSense™, Public Interest Services, Vintage Filings for all your investor relations needs, and for Multicultural communications and marketing - Hispanic PR Wire, LatinClips, HDN: Hispanic Digital Network.
"Connecting your organization with target audiences worldwide."
