The Millennials, or Generation Y, born between 1976 and 2001, represent the largest generation since the Baby Boomers.  Almost all of them own a computer, cell phone, and use instant messaging and social networks every day.  They rely on their friends for everything in terms of what influences their buying behavior.  The Baby Boomers, born between 1945 and 1964, will start to retire in 2011.  Boomers spend money and consume products very differently from later generations.  Organizations who understand the Boomer's changing needs have a large but challenging opportunity in front of them.  We will explore case studies from leading companies who have successfully segmented their communications according to generation. 

Business Development Institute (BDI), founded in 2001 by Steve Etzler, is a leading conference and career fair producer based in New York City for the PR, marketing, and media industries. BDI works to instruct communications professionals on the hottest trends, opportunities, and issues facing the industry. BDI also provides focused networking opportunities between its attendees, advisors, speakers, and sponsors and continues to build a powerful network of influential executives through these contacts and participants. Our network has grown to sizeable numbers and is what separates BDI from its competitors.  Please visit www.bdionline.com to learn more. 

PR Newswire is a global membership organization that provides professional communicators with a broad range of services that connect companies' and organizations' messages with their target audiences worldwide.

The global PRN network allows organizations to expertly connect with the media, investors, consumers and clients.

Services offered include SEO distribution, targeting and measurement, as well as strategic media placement services, allowing communication and marketing professionals to connect with the right audience - wherever and whenever.

PRN's credibility and deep relationships with the media and blogging communities facilitates a greater connection than any other provider, allowing your messages to go farther, faster.

Founding the industry in 1954, PR Newswire has grown into a global organization with offices in 14 countries. Our members’ news reaches 170 countries in 40 languages.
 
PR Newswire services include Search Engine Optimization with all premium distributions, MultiVu™ Multimedia News Release for social media and strategic media placement services, ProfNet experts database, MEDIAtlas™, MediaRoom, MediaSense™, Public Interest Services, Vintage Filings for all your investor relations needs, and for Multicultural communications and marketing - Hispanic PR Wire, LatinClips, HDN: Hispanic Digital Network.

"Connecting your organization with target audiences worldwide."