Opening Comments

• Steve Etzler, Founder, Business Development Institute
• Michelle Horowitz, VP, PR Newswire

Keynote Speaker:

Andrew Baron, Creator and Producer, www.rocketboom.com

Rocketboom is a 3-minute daily news show/video blog that has become one of the most popular websites with a daily audience of over 300,000 people.

Panel Discussion - Authentic Media - What is User Generated Content, Blogs, and Web Video's Impact on Corporate Communications?

Moderator: John Bell, Managing Director, Ogilvy Public Relations Worldwide

• Todd Defren, Principal, SHIFT Communications
• Chas Edwards, VP Sales & Market Development, Federated Media
• Michelle Horowitz, VP, PR Newswire
• Ron Rasmussen, CTO, KnowNow
• Steve Rubel, SVP, Edelman

Featured Speaker:

Steve Rubel, SVP, Edelman and creator of www.micropersuasion.com

Micropersuasion.com is one of the most popular communications industry blogs and explores how social media is transforming marketing, media, and public relations.

Case Study # 1

• Bart Feder, CEO, The FeedRoom
• Andreas Panayi, Partner and CEO, Kinesis Marketing

How leading corporations like GM, HP, Wal-Mart and Monsanto are embracing online video to better reach and engage their community.

Case Study # 2

• Sean Morgan, CEO, Critical Mention
• Glen Caplin, Press Secretary to Congressman Anthony Weiner

Panel Discussion - Brand Tracking & The Online Conversation - Tools, Case Studies, and Best Practices

Moderator: Dan Greenfield, VP Corporate Communications, EarthLink and creator of Bernaisesource Blog

• Jason Dinwoodie, Director of Marketing & Communications, Dewey Ballantine LLP
• Bernadette Mansur, Senior Vice President Communications, Executive Director, NHL Foundation 
• Rob Key, CEO, Converseon
• Andy Plesser, Beet.TV
• Ronn Torossian, President & CEO, 5W Public Relations