The internet is radically transforming business communications.  Interactive web sites, web video, user generated content, blogs, and podcasts have created a new landscape of fresh issues and opportunities for corporate communications professionals.  Savvy businesses and brands are having transparent dialogues with their customers, reacting to market trends and events, and monitoring their efforts aided by the internet and its many tools.  YouTube, MySpace and other viral sites increase PR exposure as well as real time interaction with the consumer, making the job of the corporate communications professional more challenging than ever.  However, at the same time, it is easier for PR pros to manage their brands and messages by embracing new technologies and techniques. 

Communications 2.0: The Future of PR conference will bring together the best and brightest minds in the industry to showcase and explore successes, failures and discuss how the industry can make sense and take advantage of the rapidly changing environment within the communications profession.