It’s an often overlooked and underrated fact, optimizing the timing of your social media content distribution can have a profound impact on performance. We will break down the findings from SocialFlow’s recent study, “Data Drives Social Performance: The Benchmark Study on Organic Publishing to Social Networks” that spans 1.6 million posts that generated 1.5 billion engagements. Allison Lichter, Social Media Editor for the Wall Street Journal will also provide industry perspectives about this emerging topic.

• What does it mean to take a “data driven” approach to social publishing?
• How do you increase reach and engagement by using data to determine the timing of posts?
• How do leading media companies, brands and agencies eliminate the time and energy spent guessing about when to post?

Speakers:
Frank Speiser, Founder and President, SocialFlow
Allison Lichter, Social Media Editor, Wall Street Journal