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AccountBasedMarketing

The key to growing engagement in social media means continually evaluating – and reevaluating –platforms, your strategies, and tactics. Learn how to reboot your social media marketing strategy at LiveWorld’s lunch series this October.

Join fellow pharmaceutical marketers and our marketing strategists as we discuss platform updates and social marketing innovations for improved connections and conversions.

You’ll learn:

  • The latest social media and messaging capabilities you should be using
  • How to optimize and scale content and conversational programs
  • Checklists for evaluating your new and inherited social properties
  • Steps for continual optimization and annual social check-ups
  • What platforms work best for the pharma industry
Whether you’re just getting your social program off the ground or reevaluating your existing one, you’ll find food for thought – and keys to success – at our Social Strategy Reboot lunch.

PHOTOS FROM THIS EVENT

MODERATOR

Dawn Lacallade

Dawn Lacallade
Chief of Social Strategy; VP Account Services
LiveWorld

PANELISTS

Dana Losavio

Dana (Losavio) Marshall
Social Strategy Leader | Customer Experience + Innovation, CVMD
AstraZeneca

Priya Venkataraman

Priya Venkataraman
Global Social Media Capability Lead
Bristol-Myers Squibb

Jaime Vignali

Jaime Vignali
Director of Digital (Canada & Latin America)
Zoetis

If you have received an invitation and would like to RSVP, or if you would like additional information and to be considered for participation, please email Stephanie Pereira Lima at spl@bdionline.com. While there is no cost to participate, we require registrants to show up and actively contribute to the conversation.

DATE
Thursday, October 26, 2017

LOCATION
Roots Steakhouse
40 W Park Pl, Morristown, NJ 07960

TIME
12:00 pm – 2:00 pm

ATTENDEE PROFILE
35 brand and digital marketers from across the pharmaceutical industry

EVENT AGENDA:

12:00 PM – 12:30 PM Registration and Networking Lunch
12:30 PM – 1:15 PM Panel Discussion
1:15 PM – 2:00 PM Moderated Roundtable Discussion Groups
SPONSOR

LiveWorld empowers the largest companies in the world to deliver social customer experiences that deepen relationships between brands and customers. Through software and services designed to manage conversations, companies are able to maximize the potential of social media, messaging apps, and online community to support marketing and customer service objectives. For over 20 years, LiveWorld has provided marketing strategy, campaign management, content planning, conversational engagement, moderation, social media analytics, and customer service solutions to global pharmaceutical companies.

ORGANIZER

BDI-Transparent

Business Development Institute (BDI), founded in New York City in 2001, is a strategic B2B event marketing agency that specializes in helping enterprise technology and services companies by producing custom, invitation-only, roadshow events that result in new revenue and thought leadership branding. Accelerate Events are BDI’s exclusive demand generation programs that fill our customer’s sales pipelines with qualified leads while curating unique thought leadership content.

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