Once the ugly stepsister of the marketing world, email marketing has made huge strides in the past several years. Don’t take our word for it; recent email statistics prove email marketing is here to stay. As of 2013, there were nearly 3.9 billion email accounts worldwide, with that number expected to increase to 4.9 billion by the end of 2017.

It’s important to note that while email users are increasing, they are becoming more sophisticated in regards to consumption habits. To keep savvy email users happy, marketers have to continually improve the strategy and creative innovation of their email campaigns.

This webinar will cover the email marketing trends you?re likely to see in your inbox in the next several months?in addition to tips and tricks we have garnered from our experience running successful email campaigns for clients like Goya and Time Warner Cable.

Speakers:
Jon Fox, President, Flightpath
John Lee, Director of Digital Marketing, Flightpath
Steven Louie, Creative Director, Flightpath