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AccountBasedMarketing

It’s no secret that many companies see the value in Account Based Marketing (ABM) and have begun implementing strategies to maximize its potential. While applying ABM to a field marketing strategy may seem like a no-brainer, many enterprise focused companies struggle with how to properly execute it.

Account-Based Marketing in the Field is a 90-minute roundtable lunch that will bring together a select group of 20 enterprise marketers, from the New York area, who are interested in incorporating account-based marketing strategies into their events and field marketing initiatives. Roundtable members will benefit from a highly interactive format that allows every leader to exchange knowledge, perspectives, and experiences on best practices while networking over lunch.

Roundtable objectives are to discuss the following key points:

  • Why is ABM the best strategy for your events?
  • How are leading enterprises optimizing their field marketing strategy to embrace ABM?
  • What are some examples of effective ABM field programs?
  • How are top marketers taking their brand on the road while educating their buyers?

PHOTOS FROM THIS EVENT

FEATURED EVENT PARTICIPANTS

CO-MODERATOR

Steve Etzler

Steve Etzler
CEO
Business Development Institute

CO-MODERATOR

Stephanie Pereira Lima

Stephanie Pereira Lima
VP, Accounts
Business Development Institute

THOUGHT STARTER

Joanna Belbey

Joanna Belbey
Compliance Subject Matter Expert
Proofpoint

THOUGHT STARTER

Andrea Kayal

Andrea Kayal
CMO
Signpost

THOUGHT STARTER

Francine Lecompte Gittins

Francine Lecompte Gittins
SVP, Marketing and Communications
AxiomSL

THOUGHT STARTER

Krystyna Lijek

Krystyna Lijek
Senior Events Manager
Rakuten Marketing

rsvpIf you have received an invitation and would like to RSVP, or if you would like additional information and to be considered for participation, please email Steven Etzler at steven.etzler@bdionline.com. While there is no cost to participate, we require registrants to show up and actively contribute to the conversation.

DATE:
Wednesday, August 9, 2017

LOCATION:
Breather
213 West 35th Street, 6th Floor, Suite 609
New York, NY 10001

TIME:
12:00 pm – 1:30pm

ATTENDEE PROFILE:
20 marketing leaders from enterprise technology firms in the Greater New York Area

SPONSOR/ORGANIZER

BDI-TransparentBusiness Development Institute (BDI), founded in New York City in 2001, is a strategic B2B event marketing agency that specializes in helping enterprise technology and services companies by producing custom, invitation-only, roadshow events that result in new revenue and thought leadership branding. Accelerate Events are BDI’s exclusive demand generation programs that fill our customer’s sales pipelines with qualified leads while curating unique thought leadership content.

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