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The Marketing & Communications Leadership Roundtable Lunch is an intimate, invitation-only, informal group of senior communicators who meet over a 90-minute lunch to discuss the most relevant topics facing the industry. The event objectives are to provide an opportunity for participants to learn from each other and to provide a unique and valuable networking experience for all members.

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Our first Boston lunch features an exclusive interview with Brad Rinklin, the Chief Marketing Officer for Akamai by Michael Pranikoff, Global Director of Emerging Media, PR Newswire. Brad’s responsibilities include leading Akamai’s Marketing & Corporate Communications, Product Marketing, Partner Marketing, Sales Productivity and Channel organizations.

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The program is limited to only 30 marketing & communications leaders from major Boston based brands and agencies and will take place at Akamai’s Corporate Headquarters and Network Operations Center at 150 Broadway, Cambridge, MA 02142. The event is organized by Business Development Institute and sponsored by PR Newswire and Akamai.

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Our interview will cover questions such as:

• How do the most innovative companies use multimedia content to achieve their marketing & communications objectives?
• Why is a well-rounded cross-functional organization required for success?
• How do leading organizations use data the new foundation of marketing and communications?

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Keynote Interview

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Brad Rinklin

Chief Marketing Officer

Akamai

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Michael Pranikoff

Global Director of Emerging Media

PR Newswire

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EVENT AGENDA

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12:00 – 12:30	Registration & Networking Lunch
12:30 – 1:15	Keynote Interview
1:15 – 2:00	Moderated Interactive Roundtable Discussions
2:00 – 2:30	Optional Guided Tour of the Akamai Network Operations Command Center (NOCC)

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[button id=”” style=”filled” class=”” align=”” link=”mailto:steven.etzler@bdionline.com?Subject=”RSVP for the 6/24 Marketing and Communications Roundtable” linkTarget=”_self” bgColor=”accent7″ hover_color=”accent4″ font=”25″ icon=”” icon_placement=”left” icon_color=””]RSVP NOW[/button]

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RSVP [push h=5]If you have received an invitation and would like to RSVP, or if you would like additional information and to be considered for participation, please email Steve Etzler at steven.etzler@bdionline.com. While there is no cost to participate, we require registrants to show up and actively contribute to the conversation.

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[push h=15]DATE:
June 24, 2015

[push h=10]TIME:
12:00PM – 2:30 PM EST

[push h=10]LOCATION:
Akamai Corporate Headquarters & Network Operations Center
150 Broadway
Cambridge, MA 02142

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ATTENDEE PROFILE:[push h=1]30 senior marketing and communications professionals from leading New England based brands and agencies

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SPONSOR[push h=”6″]

PR Newswire is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content – from rich media to online video to multimedia – and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world’s largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world’s enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

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Akamai helps businesses connect the hyperconnected, empowering them to transform and reinvent their business online. We remove the complexities of technology so you can focus on driving your business faster forward – enabling you to embrace trends like cloud, mobile and media, while overcoming the challenges presented by security threats and the need to reach users globally. Customers trust our cloud platform to securely deliver high-performing user experiences to any device, anywhere. Reaching globally and delivers locally, The Akamai Intelligent Platform™, provides customers with unmatched reliability, security, and visibility into their online businesses. Follow us at @Akamai, visit our Facebook page at http://www.facebook.com/AkamaiTechnologies, and check out our videos on YouTube at http://www.youtube.com/user/akamaitechnologies. Also, read our Corporate blog at www.akamai.com/blogs.

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ORGANIZER[push h=”6″]

Business Development Institute (BDI), founded in New York City in 2001, is an award winning B2B event agency that specializes in producing invitation-only, thought-leadership driven, customer acquisition events that attract our clients’ buyers while providing valuable content and networking opportunities for their prospects. What makes BDI different is our 12+ years’ experience generating demand for our sponsors while educating and connecting our attendees. Accelerate is our 10-step demand generation process that fills our customer’s sales pipelines with qualified leads while curating unique thought leadership content. Visit us at www.bdionline.com to check out our events, follow us on Twitter at @BDIonline, and evaluate the social media buzz and live attendee feedback we receive through our #BDI1 Twitter hashtag on Storify.

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