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DOWNLOAD THE PRESENTATION

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Join BDI’s Founder, Steven Etzler, for a live interview with industry field marketing leader, Tom Fogel, Head of Regional Marketing – Canada & East Region at Equinix, for a 30-minute conversation about best practices and personal insights surrounding account based marketing in the field.

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We will answer the following questions:

• Why is a roadshow the right event strategy for ABM in the field for Equinix?
• What was the strategic process used to select locations for the 14 events we hosted with BDI throughout North America?
• What tactics did we employ to attract qualified, executive decision makers from Equinix’s target accounts on a regional basis?
• How do these roadshows accelerate Equinix’s new business and branding goals?
• What strategies did we use to ensure that the event was successful from the venue, format and agenda perspectives?
• How do we measure success after producing a roadshow and what is the ROI, or ROE (return on events), on a prospect roadshow?

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EVENT PARTICIPANTS
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Steve Etzler
CEO
Business Development Institute

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Tom Fogel
Head of Regional Marketing – Canada & East Region
Equinix

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ORGANIZER

Business Development Institute (BDI), founded in New York City in 2001, is a strategic B2B event marketing agency that specializes in helping enterprise technology and services companies by producing custom, invitation-only, roadshow events that results in new revenue and thought leadership branding. Accelerate Events are BDI’s exclusive demand generation programs that fills our customer’s sales pipelines with qualified leads while curating unique thought leadership content.

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