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The Pharma Communications Leadership Roundtable Lunch is an intimate, invitation-only, informal group of senior communicators from big pharma who meet over a 90-minute lunch to discuss the most relevant topics facing the industry. The event objectives are to provide an opportunity for participants to learn from each other and to provide a unique and valuable networking experience for all members.

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Our first meeting features an exclusive interview with Steven Immergut, M.P.H., Vice President, Head of Communications, Pharmaceuticals, for Bayer Corporation by Arielle Bernstein, Group Vice President, Health Practice, Makovsky. Before joining Bayer in December 2014 Steven was Associate Commissioner for External Affairs for the FDA. The program is limited to only 15 big pharma communications leaders and will take place at Makovsky’s office at 16 East 34th Street in midtown, Manhattan. The event is organized by Business Development Institute and sponsored by Makovsky.

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Our interview will cover questions such as:

• How can pharma communicators make a real impact on public health?
• What can be done about the shortage of communications talent in the industry?
• What can be learned from Steven Immergut’s tenure at the FDA?
• How can big pharma communication leaders make a bigger positive impact on their companies’ media relations and reputations?
• What makes a campaign successful and how does Bayer measure success in marketing/PR?
• Where does Steven Immergut think the future of the pharma communications industry is heading? What will the field be like in 2, 5, 10 years?

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EVENT AGENDA

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12:00 – 12:30	Registration & Networking Lunch
12:30 – 1:00	Interview with Keynote
1:00 – 1:30	Interactive Roundtable Discussion

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KEYNOTE INTERVIEW

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Steven Immergut
Vice President, Head of Communications, Pharmaceuticals
Bayer HealthCare

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Arielle Bernstein
Group Vice President, Health Practice
Makovsky

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RSVP [push h=5]If you have received an invitation and would like to RSVP, or if you would like additional information and to be considered for participation, please email Steve Etzler at steven.etzler@bdionline.com. While there is no cost to participate, we require registrants to show up and actively contribute to the conversation.

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[push h=15]DATE:
June 9, 2015

[push h=10]TIME:
12:00PM – 1:30 PM EST

[push h=10]LOCATION:
Makovsky Office
16 East 34th Street
New York, NY 10016

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ATTENDEE PROFILE:[push h=1]15 digital communications leaders from major pharmaceutical and biotechnology companies

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SPONSOR[push h=”6″]

A deep knowledge of the underlying science. A profound understanding of the issues. And a sensitivity to the complex interactions between patients, physicians, researchers and regulatory agencies. Makovsky Health is the industry’s leading communications resource for everything from brand communications to ultra-orphan disease advocacy, and from navigating the legislative environment to elevating corporate reputation. Learn more about our expertise and review case studies on our website: www.makovsky.com.

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ORGANIZER[push h=”6″]

Business Development Institute (BDI), founded in New York City in 2001, is an award winning B2B event agency that specializes in producing invitation-only, thought-leadership driven, customer acquisition events that attract our clients’ buyers while providing valuable content and networking opportunities for their prospects. What makes BDI different is our 12+ years’ experience generating demand for our sponsors while educating and connecting our attendees. Accelerate is our 10-step demand generation process that fills our customer’s sales pipelines with qualified leads while curating unique thought leadership content. Visit us at www.bdionline.com to check out our events, follow us on Twitter at @BDIonline, and evaluate the social media buzz and live attendee feedback we receive through our #BDI1 Twitter hashtag on Storify.

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