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AccountBasedMarketing

It’s no secret that many companies see the value in Account Based Marketing (ABM) and are implementing strategies to maximize its potential. While applying ABM to a field marketing strategy may seem like a no-brainer, many companies struggle with how to properly execute it.

Account-Based Marketing in the Field is a 90-minute roundtable lunch that will bring together a select group of 20 B2B marketers, from the San Francisco area, who are interested in incorporating ABM into their events and field marketing initiatives. Roundtable members will benefit from a highly interactive format that allows every leader to exchange knowledge, perspectives, and experiences on best practices while networking over lunch.

We will cover the following questions:

  • What are the best technologies and tools for ABM?
  • How do you use ABM for field events?
  • What are the Seven Ingredients for Highly Effective Field Events?
  • Why is there a shift in budget from traditional tradeshows and conferences to owned events using an ABM approach?
  • What are the best practices for partnering with the sales organization for ABM field programs?
  • How are leading companies measuring key performance indicators and ROI for ABM field programs?

FEATURED PHOTOS FROM THIS EVENT

FEATURED EVENT PARTICIPANTS

CO-MODERATOR

Steve Etzler

Steve Etzler
CEO
Business Development Institute

CO-MODERATOR

Stephanie Pereira Lima

Stephanie Pereira Lima
VP, Accounts
Business Development Institute

THOUGHT STARTER

Zarnaz Arlia

Zarnaz Arlia
VP, Marketing
Trifacta

THOUGHT STARTER

David Dolnick

David Dolnick
Sr. Event Manager
Skillz

THOUGHT STARTER

Jessica Fewless

Jessica Fewless
VP, ABM Strategy, Field, & Partner Marketing
Demandbase

THOUGHT STARTER

Charm Hayes Bianchini

Charm Hayes Bianchini
Head of Global Demand Generation
Engagio

THOUGHT STARTER

Jillian Hughes

Jillian Hughes
Manager, Enterprise ABM for Financial Services
Seismic

THOUGHT STARTER

Jennifer Merkle

Jennifer Merkle
Senior Director, Growth Marketing & Events
ON24

rsvpIf you have received an invitation and would like to RSVP, or if you would like additional information and to be considered for participation, please email Steven Etzler at steven.etzler@bdionline.com. While there is no cost to participate, we require registrants to show up and actively contribute to the conversation.

DATE:
Wednesday, April 18, 2018

LOCATION:
Bently Reserve
301 Battery St., San Francisco, CA 94111

TIME:
12:00 pm – 1:30pm

ATTENDEE PROFILE:
20 marketing leaders from enterprise technology firms in the Greater San Francisco Area

SPONSOR/ORGANIZER

BDI-TransparentBusiness Development Institute (BDI) is an award-winning ABM event marketing agency specializing in producing custom, thought leadership driven, client acquisition roadshows called Accelerate Events. Using an ABM approach, we are able to successfully brand our clients as thought leaders in their industry while simultaneously generating qualified leads thorough our Accelerate Events. As a turnkey partner, BDI handles all of the heavy lifting from conception of the program content, to recruiting our client’s qualified buyers, to executing the event day of.

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