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The key to growing engagement in social media and messaging apps means continually evaluating – and reevaluating – platforms, strategies, and tactics. Learn how to reboot marketing strategy at LiveWorld’s pharma lunch series this March.

Join fellow industry professionals and LiveWorld Strategists as we discuss what’s new in 2018 and successful techniques for improved connections and conversions.

You’ll learn:

  • The latest social media and messaging capabilities you should be using
  • How to scale content and conversational programs
  • Checklists for evaluating new and inherited social properties
  • Steps for continual optimization and annual social check-ups
  • What platforms work best for the pharma marketers
Whether you’re just getting a social media program off the ground or reevaluating your existing one, you’ll find food for thought – and keys to success – at LiveWorld’s Social Strategy Reboot lunch.



Dawn Lacallade

Dawn Lacallade
Chief of Social Strategy; VP Account Services


Uzma Bawany

Uzma Bawany
Sr. Manager Digital Marketing

Pina Hornyak

Pina Hornyak
Sr. Digital Marketing Manager
Pfizer Consumer Healthcare

Pete Leva

Pete Leva
Social Media Manager, Multi-Channel Capabilities
Bristol-Myers Squibb

Josh Simon

Josh Simon
Associate Director, Social

If you have received an invitation and would like to RSVP, or if you would like additional information and to be considered for participation, please email Stephanie Pereira Lima at spl@bdionline.com. While there is no cost to participate, we require registrants to show up and actively contribute to the conversation.

Thursday, March 15, 2018

12:00 pm – 2:00 pm

Nassau Inn
10 Palmer Square, Princeton, NJ 08542

35 brand and digital marketers from across the pharmaceutical industry



12:00 PM – 12:30 PM Registration and Networking Lunch
12:30 PM – 1:15 PM Panel Discussion
1:15 PM – 2:00 PM Moderated Roundtable Discussion Groups

At LiveWorld, we provide conversation management software, consulting, and online agent workforce services. These empower companies to manage conversations in messaging apps and social media to develop deeper relationships with customers. We specialize in handling the speed and scale requirements of brands to engage customers 1-on-1 in real time and deliver personalized interactions with a human touch. Our conversation-centric software is designed to track and manage dialogue, engage customers, and integrate chatbots and human agents with enterprise systems. Companies are able to quickly solve the scale, security, automation, and multi-social channel challenges associated with marketing and customer service programs. LiveWorld services include strategy, campaign management, content moderation, engagement, customer service, and social analytics. LiveWorld clients include the number one brands in consumer packaged goods, retail, pharmaceutical, and financial-travel services. LiveWorld is headquartered in San Jose, California, with an additional office in New York City. Learn more at www.liveworld.com and @LiveWorld.



Business Development Institute (BDI) is an award-winning event marketing agency specializing in producing invitation-only, thought leadership driven, custom events on the most impactful topics. BDI’s programs create an interactive peer learning experience while providing a rare networking opportunity for like-minded leaders over a fine lunch.

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