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102915 Makovsky (Long)

The Pharma Communications Leadership Roundtable Lunch is an intimate, invitation-only, informal group of senior communicators from the biopharma industry who meet over lunch to discuss the most relevant topics facing the industry. The event objectives are to provide an opportunity for participants to learn from each other and to provide a unique and valuable networking experience for all members.

The program is limited to only 40 biopharma industry Communications leaders and will take place at Catalyst in Cambridge. The event is organized by Business Development Institute and sponsored by Makovsky.

Our innovative 2-hour lunch format features a panel of industry thought leaders followed by an interactive Q&A session.

Our panel will cover questions such as:

  • What do you do as a pharmaceutical company to build and enhance the trust that an HCP has with you? Then how do you help the HCP translate that to their patient?
  • Industries such as CPG and now Pharma have come to the realization that their best advocates are their own employees. What tools or techniques are you seeing Pharmaceutical companies leverage to take advantage of this powerful advocacy vehicle?
  • In this environment of real-time communication and the expectation of corporate transparency, how do you as pharma communicators, remain time relevant in the conversation in a responsible and compliant fashion?

MODERATOR

Chase, JustinJustin Chase
Chief Digital Officer
Makovsky

PANELISTS

Todd CooperTodd Cooper
Senior Director, Public Affairs
Biogen

McBride, RyanRyan McBride
Associate Director, Social Media
Novartis Institutes for BioMedical Research

Schillinger, CélineCéline Schillinger
Head, Innovation and Engagement for Quality
Sanofi Pasteur

rsvp1-104x300

RSVP:
If you have received an invitation and would like to RSVP, or if you would like additional information and to be considered for participation, please email Steve Etzler at steven.etzler@bdionline.com.

While there is no cost to participate, we require registrants to show up and actively contribute to the conversation.

DATE:
March 10, 2016

TIME:
12:00PM – 2:00 PM EST

LOCATION:
Catalyst
300 Technology Square
Cambridge, MA 02139

ATTENDEE PROFILE:
40 biopharma communications leaders

RSVP NOW

SPONSOR

Makovsky_LogoWith a deep knowledge of the underlying science and a profound understanding of the issues, Makovsky Health is the industry’s leading communications resource for everything from brand communications to ultra-orphan disease advocacy, and from navigating the legislative environment to elevating corporate reputation. Learn more about our expertise and review case studies on our website: www.makovsky.com.

ORGANIZER

BDI-TransparentBusiness Development Institute (BDI), founded in New York City in 2001, is an award-winning B2B event agency that specializes in producing invitation-only, thought leadership-driven customer acquisition events that attract our clients’ buyers while providing valuable content and networking opportunities for their prospects. What makes BDI different is our 14+ years’ experience generating demand for our sponsors while educating and connecting our attendees. Accelerate is our 10-step demand generation process that fills our customer’s sales pipelines with qualified leads while curating unique thought leadership content. Visit us at www.bdionline.com to check out our events, follow us on Twitter at @BDIonline, and evaluate the social media buzz and live attendee feedback we receive through our #BDI1 Twitter hashtag on Storify.

Details

Date:
March 10, 2016
Time:
12:00 pm - 2:00 pm
Event Category:
Event Tags:
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Organizers:
Business Development Institute
Organizer:
Business Development Institute
Phone:
(212) 765-8045

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