Loading Events

AccountBasedMarketing

It’s no secret that many companies see the value in Account Based Marketing (ABM) and have begun implementing strategies to maximize its potential. While applying ABM to a field marketing strategy may seem like a no-brainer, many enterprise focused companies struggle with how to properly execute it.

Account-Based Marketing in the Field is a 90-minute roundtable lunch that will bring together a select group of 20 enterprise marketers, from the New York area, who are interested in incorporating account-based marketing strategies into their events and field marketing initiatives. Roundtable members will benefit from a highly interactive format that allows every leader to exchange knowledge, perspectives, and experiences on best practices while networking over lunch.

Roundtable objectives are to discuss the following key points:

  • Why is ABM the best strategy for your events?
  • How are leading enterprises optimizing their field marketing strategy to embrace ABM?
  • What are some examples of effective ABM field programs?
  • How are top marketers taking their brand on the road while educating their buyers?

FEATURED EVENT PARTICIPANTS

CO-MODERATOR

Steve Etzler

Steve Etzler
CEO
Business Development Institute

CO-MODERATOR

Stephanie Pereira Lima

Stephanie Pereira Lima
VP, Accounts
Business Development Institute

THOUGHT STARTER

Allison Barlaz

Allison Barlaz
VP Product Management & Product Marketing
Aria Systems

THOUGHT STARTER

Seth Dotterer

Seth Dotterer
VP Marketing
SiteCompli

THOUGHT STARTER

Melia Jones

Melia Jones
Channel Marketing Manager
Smartling

THOUGHT STARTER

Lindsay McKenna

Lindsay McKenna
VP of Revenue Marketing
Yext

THOUGHT STARTER

Rachel Meranus

Rachel Meranus
Former CMO
Olapic

THOUGHT STARTER

Rachel Pasqua

Rachel Pasqua
VP, Global Product and Corporate Marketing
Verve

THOUGHT STARTER

John Seaner

John Seaner
CMO
1010 Data

THOUGHT STARTER

Dan Swift

Dan Swift
CEO
Empire Selling

rsvpIf you have received an invitation and would like to RSVP, or if you would like additional information and to be considered for participation, please email Steven Etzler at steven.etzler@bdionline.com. While there is no cost to participate, we require registrants to show up and actively contribute to the conversation.

DATE:
Thursday, March 1, 2018

LOCATION:
Breather
213 West 35th Street, 6th Floor, Suite 609
New York, NY 10001

TIME:
12:00 pm – 1:30pm

ATTENDEE PROFILE:
20 marketing leaders from enterprise technology firms in the Greater New York Area

SPONSOR/ORGANIZER

BDI-TransparentBusiness Development Institute (BDI), founded in New York City in 2001, is a strategic B2B event marketing agency that specializes in helping enterprise technology and services companies by producing custom, invitation-only, roadshow events that result in new revenue and thought leadership branding. Accelerate Events are BDI’s exclusive demand generation programs that fill our customer’s sales pipelines with qualified leads while curating unique thought leadership content.

Upcoming Events

25
January

Interdependence Day

12:00 pm — 2:00 pm
Houston, TX
Read More
01
March

ABM in the Field

12:00 pm — 1:30 pm
New York, NY
Read More
15
March

Social Strategy Reboot

12:00 pm — 2:00 pm
Princeton, NJ
Read More