Convergence 2008

Advertising, marketing, pr, and media are converging, involving the interlocking of computing and information technology companies, telecommunications networks, content providers, and agencies. Across the industry the lines between fields are blurred. Advertisers have become media providers. Consumers communicate to the masses via internet tools such as blogs and twitter. PR, advertising, marketing and media departments are working together on cross functional teams and are no longer individual silos. In a world where this sort of evolution is imminent, how does the industry keep up with the growing needs of the public and its business? This full day conference will gather the best and brightest minds to explore how the communications industry is converging.

Business Development Institute and PR Newswire have partnered together to produce several conference focused on future trends of communications. Over 2,000 communications professionals from the PR, advertising, marketing, media and technology industries have attended our past events. For more information about former conferences please visit the following links:

December 2007 - Convergence 2007
July 2007 - Green Communications - The Case Studies
June 2007 - Future of Political Communications - Connecting With Young Voters
April 2007 - Authentic Communications: Examining Social Media and the Online Conversation
October 2006 - Communications 2.0: The Future of PR
June 2006 - Web Video Goes Mainstream: Is your brand ready?
May 2005 - New Frontiers in Online Advertising
May 2005 - Blogging Goes Mainstream:Is your company ready?

About the Organizers

Business Development Institute (BDI), founded in 2001 by Steve Etzler, is a leading conference and career fair producer based in New York City for the PR, marketing, and media industries. BDI works to instruct communications professionals on the hottest trends, opportunities, and issues facing the industry. BDI also provides focused networking opportunities between its attendees, advisors, speakers, and sponsors and continues to build a powerful network of influential executives through these contacts and participants. Our network has grown to sizeable numbers and is what separates BDI from its competitors. Please visit www.bdionline.com to learn more.

PR Newswire is a global membership organization that provides professional communicators with a broad range of services that connect companies' and organizations' messages with their target audiences worldwide.

The global PRN network allows organizations to expertly connect with the media, investors, consumers and clients.

Services offered include SEO distribution, targeting and measurement, as well as strategic media placement services, allowing communication and marketing professionals to connect with the right audience - wherever and whenever.

PRN's credibility and deep relationships with the media and blogging communities facilitates a greater connection than any other provider, allowing your messages to go farther, faster.

Founding the industry in 1954, PR Newswire has grown into a global organization with offices in 14 countries. Our members’ news reaches 170 countries in 40 languages.

PR Newswire services include Search Engine Optimization with all premium distributions, MultiVu™ Multimedia News Release for social media and strategic media placement services, ProfNet experts database, MEDIAtlas™, MediaRoom, MediaSense™, Public Interest Services, Vintage Filings for all your investor relations needs, and for Multicultural communications and marketing - Hispanic PR Wire, LatinClips, HDN: Hispanic Digital Network.

"Connecting your organization with target audiences worldwide."