About
This full day conference will gather the best and brightest minds to explore how the communications industry is converging. The internet's impact on advertising, pr, and media continue to create major changes in the way organizations and individuals interact. Businesses and consumers are embracing social media, web video, and environmentalism. Communications professionals are challenged more than ever to measure ROI on their initiatives while embracing new and sometimes immature cutting edge tactics. We will explore case studies and provide a platform for highly regarded thought leaders to share their successes, failures and lessons learned. We will also invite the best of breed product and solution providers to share their perspectives on the changing face of communications. Presentations
Green Communications Presentation
Measurement and ROI White Paper Toyota Motor Company Case Study
Webcast Information
PR Newswire and MultiVu will be offering a FREE Webcast of "Convergence 2007: The Future of Advertising, Communications, and Media."
Blog Information
We would like to invite all registrants to participate in the event blog: Convergence 2007: Bringing Together the Communications Industry. To read or contribute to the event blog, please visit: http://bdiconvergence.typepad.com/my_weblog/
Background
Business Development Institute and PR Newswire have partnered together to produce several conference focused on future trends of communications. Over 2,000 communications professionals from the PR, advertising, marketing, media and technology industries have attended our past events. For more information about former conferences please visit the following links:
- July 2007 - Green Communications - The Case Studies
- June 2007 - Future of Political Communications - Connecting With Young Voters
- April 2007 - Authentic Communications: Examining Social Media and the Online Conversation
- October 2006 - Communications 2.0: The Future of PR
- June 2006 - Web Video Goes Mainstream: Is your brand ready?
- May 2005 - New Frontiers in Online Advertising
- May 2005 - Blogging Goes Mainstream:Is your company ready?
About the Organizers
Business Development Institute
Business Development Institute (BDI), founded in 2001 by Steve Etzler, is a leading conference and career fair producer based in New York City. Through its creative event based programs BDI helps companies drive new revenue growth, raise awareness for their products and services, enhance their brand and market position, and generate tangible results from their business development, marketing and recruiting initiatives. We have also created a powerful network of thousands of business leaders who are BDI members, partners, media sponsors, corporate sponsors and clients. Our network is BDI's key competitive differentiator and we put it to work for every program we produce. To learn more about BDI, its services and membership benefits, visit BDI's website at www.bdionline.com.
PR Newswire
Now in its 52nd year, PR Newswire Association LLC provides electronic distribution, targeting, measurement, translation and broadcast services on behalf of some 40,000 corporate, government, association, labor, non-profit, and other customers worldwide. Using PR Newswire, these organizations reach a variety of critical audiences including the news media, the investment community, government decision-makers, and the general public with their up-to-the-minute, full-text news developments.
Established in 1954, PR Newswire has offices in 11 countries and routinely sends its customers' news to outlets in 135 countries and in 40 languages. Utilizing the latest in communications technology, PR Newswire content is considered a mainstay among news reporters, investors and individuals who seek breaking news from the source.
PR Newswire's leading brands include ProfNet, eWatch, MEDIAtlas, and MultiVu.
PR Newswire is a subsidiary of United Business Media plc of
