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Blogging Goes Mainstream: Is Your Company Ready?
Tuesday, May 03, 2005 Blogging is one of the most recent manifestations of the Internet, revolutionizing everything it touches in society and business. Soaring adoption rates for blog-based communication are sweeping the world, changing the face of business, and having a significant impact on how companies raise awareness for their brand, products and services. Fortune Magazine authors David Kirkpatrick and Daniel Roth may sum up the realities of blogging best in the title of their January 2005 article reviewing the top technology trends of the year: "Why There's No Escaping the Blog: Freewheeling bloggers can boost your product—or destroy it. Either way, they've become a force business can't afford to ignore." Where
Microsoft Customer Briefing Center
1290 Avenue of the Americas, Between 51st and 52nd Street, 6th Floor
New York, NY
When
May 3rd, 2005
2:00 p.m. - 7:30 p.m. | This special executive event will examine the business implications of blogging and the impact this burgeoning communication medium is having on the business landscape. We will examine how leading organizations across a wide range of industries are tapping into the power of blogs to expand their reach into new or existing markets, drive real-time market intelligence, extend their brand and create transformational dialogues with customers, partners and employees. We will gather senior executives from Fortune 500 companies, as well as forward-thinking sales, marketing and public relations professionals to explore the nuts and bolts of building a corporate blogging strategy and how businesses of all types can leverage this new medium to drive new revenues, increase market share and gain critical brand exposure while influencing public opinion on their products and services.
Attendee Profile:
- Corporate Communications Executives
- Corporate Marketing and Sales Executives
- Product Development Executives
- Brand Managers and Directors
- Technology Executives
- Research Analysts
- Advertising and PR Professionals
- Journalists and Bloggers
Agenda:
| 2:00PM – 2:30PM | Registration | | 2:30PM – 2:35PM | Opening Comments, Steven Etzler, Business Development Institute | | 2:35PM – 3:05PM | Keynote: Robert Scoble, Microsoft Technical Evangelist and creator of the Scobleizer blog will be interviewed by Sam Whitmore, founder and editor of Sam Whitmore’s Media Survey and monthly media columnist for Forbes Magazine | | 3:05PM – 3:25PM | Case Study Presentation, Bradley Silver, Brandimensions
"Build the Brand, Connect with the Cu
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