Welcome to BDI’s Field Marketer Fridays where we interview a new marketer every month with the goal of sharing lessons learned, insights, and perspectives about the ever-changing landscape of field marketing. This week, Tim French of Equinix joins us and brings over seven years of marketing experience ranging from social media and digital marketing on…

So the good news is you have your field marketing plan including the geographies you will be hosting your event in. The next step is picking a date. Believe it or not, the event date can have as much impact on the success of the event as content and recruitment. At BDI we think about…

Date: Friday, March 9th, 2018 Author: Alyssa Downing Business Development Institute (BDI) kicked off our ABM in the Field series for 2018 in New York City on March 1st. In business since 2001, BDI has learned tried and true methods for producing successful, invitation-only, custom roadshow events for prospects. In an effort to share this…

Welcome to TopicPulse, a blog series about the intersection of Account Based Marketing (ABM), Field Marketing, and Content. Since 2016, BDI has produced 160 B2B events for 36 clients in 33 cities which have attracted 3,657 leaders. Needless to say, we’ve learned a ton about which topics attract attention from business and technology executives. The…

Congrats, you just had a great field marketing event with the right quantity and quality of registrants! BUT… The real work begins after the event if you want to maximize ROI. Your job doesn’t end just because you filled the room with the right people, delivered compelling content, and ran a flawless event. It’s critical…

So you are ready to host a field marketing event with the right quantity and quality of registrants. Great job! BUT… To maximize ROI, your sales team needs a plan. It’s not enough for you to fill the room with the right people, deliver compelling content, and run flawlessly through the program. Prepping your sales…

So you’ve got a strong response from people interested in coming to your event? Awesome! BUT… You may be surprised to learn that the need for registrant communications increases after folks have RSVP’d yes to your event. It’s not enough to have a strong response from folks interested in attending your event, you have to…

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