The Emergence of the 3rd Screen: Trends in Mobile Internet and Video Webinar Recording
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This presentation examines who is using mobile video, when they are using it, and how content is being consumed. We will also take an in-depth look at some of the other factors driving growth, including mobile Internet and Apps usage, smartphone adoption, and data package penetration. Finally, we'll also compare mobile growth to the last digital revolution and examine what that could mean from both a content provider and advertiser standpoint.
Presenters:
Arnd Froehlich, Co-founder, Nunet AG
Chris Quick, Manager, Client Services - Mobile Media, The Nielsen Company
